I Love Hearing about the Vacations I’ve helped to Create!

One of the main reasons I got into the travel business was to share my love of travel and to inspire that love of travel in others.  By reading my blog posts, it is probably no secret that I have a fondness for the Caribbean.  I have fellow agent-friends who have a similar fondness for Italy or France or England.  I so enjoy talking with others who love travel as much as I do, and that is the reason that most of us travel professionals do what we do.

When I have the opportunity to hear about a vacation that I helped plan and book for clients it makes this “job” seem even less like a job.  I get to go on vacation with every one of my clients, even if it is only in the planning stages.  But when I get to hear about and see pictures from that vacation, that extends the experience even more!

Recently, I had a client contact me about booking he and his wife for an adult-only vacation to some place warm.  Having been friends with them for quite a few years, I was fairly confident that I knew their traveling style and what they might have in mind.  After combing through many possibilities, I sent them a few options and they finally settled on Secrets Aura in Cozumel, Mexico.

They are both avid participants in the blogging community, and I was quite certain I would see a post on their vacation from at least one of them.  Sure enough, Mandy did not disappoint.  I wanted to share her post here for you all to read as well.  As I said previously, I love hearing about the vacations I help to create.  I hope you enjoy reading about it almost as much as I do.

Our Adult-Only Vacation to Cozumel

Should Travel Agents Be Specialized?

Before a doctor ever enters medical school, he usually already knows what field of medicine he wants to specialize in for his career.  As an attorney graduates from law school,  she has already begun to look for a firm that specializes in the field in which she is interested.  Why is that?

The human body is a complex being that requires vast amounts of knowledge to understand all its systems and how they work.   Because our knowledge of the human body has greatly increase over the last 60-70 years, doctors have begun to specialize in specific areas and focus all their study and research on a specialty in order to become successful in that area of treatment.

The same can be said for the reason why attorneys focus their work in specific areas of the law.  There is so many different areas of law and so much to know about each area that it would be very difficult to be successful in multiple areas.  It doesn’t make sense for you to go to an attorney that specializes in criminal law to handle your divorce!

Having a specialty should be no different for travel agents.  Think about how big this beautiful world is and how many amazing destinations we have to visit.  How could I possibly know everything about all of them?  I couldn’t, if I wanted to be successful.

When I chose to start my travel business, one of the first things I was told was to have something you are known for and build on it.  I have always loved the Caribbean, warm destinations, beaches, and cruises.  I was good at planning those types of trips because I had done them for my family for years.  I knew I could be successful as a travel agent that specialized in cruises and all-inclusives, so that is what I chose to be known for.  That doesn’t mean that I won’t book a Vegas trip or a trip through Canada on the train if I feel comfortable enough to do a good job for those clients, but I want to be known as a cruise and all-inclusive agent because I know I can successfully plan those trips and make clients happy.

I love being successful at my job, and the way I am successful at my job is making my clients happy.  If a client comes to me with a request for a destination I am not very familiar with,  I may not be able to make them happy, and that means I am not being successful at my job.  For that reason, I may tell clients I would rather refer them to a fellow agent instead of handle their vacation myself.

Now, I know what you’re thinking.  Why would I give up my commission to another agent?    I would rather have clients be taken care of by a fellow agent who can do a good job for them than me do a mediocre job for them and lose their future business and any possible referrals.    I think my clients would agree with me.

I do a lot of training, but I focus it on the destinations and topics in which I have chosen to specialize.  I can’t be every kind of agent to every kind of client.  I would rather focus on making great vacations happen for some clients than be just a booking engine to the masses.

So what do you think?  Should travel agents be specialized?

Interested in a vacation?  Tell me about it.

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